Digital Marketing Specialist

About the Role SBR Digital is seeking a creative and analytical Digital Marketing Specialist to plan and execute online marketing campaigns for our clients. You will manage social media accounts, run paid ads, create content, and track performance to drive real results. This role is perfect for someone who stays on top of digital trends, enjoys testing new ideas, and can translate data into better campaigns. Responsibilities Plan, create, and schedule content for Instagram, Facebook, TikTok, LinkedIn, and YouTube Set up and manage paid campaigns on Meta Ads and Google Ads Write engaging captions, ad copy, and email marketing content Design basic graphics and short-form videos using Canva, CapCut, or similar tools Monitor campaign performance and prepare weekly and monthly reports Conduct keyword research and support SEO efforts for client websites Manage community engagement by responding to comments and messages Stay current with platform updates, algorithm changes, and industry trends Coordinate with clients to understand goals and present campaign results Requirements Diploma or degree in marketing, communications, digital media, or a related field 1 to 2 years of digital marketing experience; agency experience is an asset Hands-on experience with Meta Business Suite, Google Ads, and Google Analytics Strong copywriting skills with attention to tone and brand voice Working knowledge of Canva, CapCut, or Adobe Creative Suite Basic understanding of SEO and website analytics Organized and able to manage multiple client accounts at once A portfolio of past campaigns or content is required